Bauer restructures motoring division, involving three hires and new digital publication

Bauer Media has restructured its motoring division, appointing three new editors, planning to launch a new digital publication, and dividing its six motoring publications into two divisions: New Car, which will focus on new car buyers, and Enthusiast, aimed at motoring fans.

The biggest restructure in the motoring brands’ history will take effect on Monday 14 September, and also see the motoring journalists previously assigned to mastheads pooled together in one editorial team within the ‘New Car’ division.

“This is a fundamental change to how our brands have worked in the past,” noted general manager of publishing, Terry King.

“It’s about playing to our combined strengths, reducing coverage overlaps, and giving Australians what they need most: advice they can trust.”

Glenn Butler, formerly Which Car’s brand content director, has been named brand content director of the New Car division, which includes website and TV show Which Car in its remit, in addition to the Wheels and Motor magazines, both of which will be revamped to align with the division’s purpose to target new car buyers.

The New Car division will also include a new digital publication to launch later this year, which will be tasked with “shining a light on the future of motoring and mobility in Australia and around the world”.

To support Butler, Dylan Campbell – previously head of Motor for seven years – has been promoted to editor of Wheels, and Andy Enright, deputy editor of Wheels, promoted to editor of Motor. Recently, former Wheels editor Alex Inwood became the director of TV and video for Bauer’s motoring division.


David Bonnici, meanwhile, becomes editor of the new digital publication, which will sit under the Which Car umbrella. He has spent four years at Which Car, and previously edited the Melbourne Weekly and Emerald Hill Times.

“From alternative fuels to flying cars, autonomy to connectivity and technology, this digital pureplay will help Australians gain a deeper understanding of important new trends and technologies,” Bauer said in a statement.

All three new editors will report to Butler, who said: “This is all about helping Australians learn WhichCar is best for them. Whether it is expert advice on the most popular new cars, the low-down on fun cars for $50K, or deciding when to go electric, has it covered.”

Tim Robson will continue as editor of, but has an expanded role; journalists who were previously split under the Wheels and Motor mastheads are now working in one ‘New Car’ editorial team.

“We have been working towards this moment for two years now, looking at how we communicate with Australians, and increasing our reach and publishing platforms,” King added.

“I am super excited to work with Glenn and his talented team as we continue to produce trusted news and reviews for the automotive intender.”

Bauer closed eight titles a month and a half ago, including Harpers Bazaar and Elle, adding to the more than 150 redundancies during the business’ tumultuous merger with Pacific Magazines. Bauer Motoring confirmed this restructure does not involve any redundancies.


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