Bauer has ‘no plans’ to close Shop Til You Drop magazine despite axing its website presence

Shop-Til-You-DropBauer Media says the magazine version of Shop Til You Drop will not be axed in the near future, despite the brand’s website closing in December.

Hearst-Bauer Media general manager Marina Go today confirmed that the website closed late last year, at the same time as now defunct Cleo’s site was also axed.

“We closed the Shop website to focus on the Cosmo digital strategy,” she said. “The Shop brand has a presence on the Cosmo site and we are looking at maximising the brand opportunity in that contextually relevant environment.”

Go said there were no plans to close the print product for Shop. Go was handed the digital publisher responsibility for Cleo, Dolly and Shop in September last year.

Similarly to Shop Til You Drop, Bauer Media’s Mother & Baby saw its website closed late last year, with the brand now sitting within The Australian Women’s Weekly website.

A Bauer spokesperson told Mumbrella there were no plans “at this point in time” to close either magazines.

Shop’s website traffic is now being redirected to Cosmopolitan’s website, specifically to the brand’s e-commerce platform, just as Cleo’s web traffic was after it’s digital presence was shuttered at the end of last year. At the end of last month, Bauer Media completely axed Cleo.

Shop Til You Drop moved to a quarterly print cycle in October 2014, with the product to focus on digital. The magazine resigned from the print audit at the end of 2014.

Shop’s editor Kelly Baker has also left the company, with Go currently recruiting for her replacement.

Belle-Murphy to join Tony Kendall at ARN

Belle-Murphy to join Tony Kendall at ARN

The Daily Telegraph reports Baker has taken a role as beauty editor at News Corp’s Body + Soul.

In other Bauer news, Sarah Belle-Murphy, head of digital product – mass brands, has left the company to join former sales boss Tony Kendall at ARN.

Belle-Murphy had been with the company for nearly three years and previously worked at Ninemsn as digital business manager – lifestyle, entertainment and travel.

Kendall was named CEO of the Australian Radio Network, which owns the Kiis and Gold networks, in September last year.

Miranda Ward


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