Bauer has ‘no plans’ to close Shop Til You Drop magazine despite axing its website presence

Bauer Media says the magazine version of Shop Til You Drop will not be axed in the near future, despite the brand’s website closing in December.

Hearst-Bauer Media general manager Marina Go today confirmed that the website closed late last year, at the same time as now defunct Cleo’s site was also axed.

“We closed the Shop website to focus on the Cosmo digital strategy,” she said. “The Shop brand has a presence on the Cosmo site and we are looking at maximising the brand opportunity in that contextually relevant environment.”

Go said there were no plans to close the print product for Shop. Go was handed the digital publisher responsibility for Cleo, Dolly and Shop in September last year.