Bayer Advantage campaign says to love your pet is to protect it

Bayer healthcare has launched an advertising campaign for pet flea, tick, and worm treatment brand  The Advantage Family centred on the special relationship mums have with their pets.

The campaign is led by two TV ads featuring two different families, one with a pet cat and one with a dog. In the ads, the children talk about the relationship between their pet and their mum.

Grey Healthcare Group (GHC) developed the campaign, with Filmgraphics producing the TV ads launched on Sunday. The campaign is supported by magazine, online and point of sale advertising.

Bayer Advantage has also created a behind the scenes video of the making of the TV ad in Sydney, featuring GHG creative director Tim Brierley.

GHG won Bayer’s animal health’s companion animal products business from incumbent agency Loud in 2010 following a competitive four way pitch.

Bayer CAP Business Unit Manager – Frances Jewell
Bayer CAP Senior Brand Manager – Michael Wilson
Bayer CAP Marketing Communications Manager – Melissa Wallis
Creative Agency – GHG Australia
Creative Director/Writer/Art Director- Tim Brierley
Group Account Director – Donna Richardson
Planning Director – Mike Foster
Film Production – Filmgraphics
Director – Adam Blaiklock
Producers – Drew Bailey, John Ruggiero
Post- Cutting Edge
Sound – We Love Jam
Photography – Hugh Peachey


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