Bayer celebrates 150 years with Hulsbosch’s ‘Little Box of Wonder’

International research-based company Bayer is celebrating 150 years with the launch of a customer appreciation piece conceived and designed by Hulsbosch. The box will be sent to Bayer’s broad scope of audiences as a token of appreciation and to increase awareness of Bayer.

The announcement:

Bayer image 4International research-based company, Bayer, celebrated 150 years in 2013 which is to culminate with the launch of a customer appreciation piece conceived and designed by Hulsbosch. The handcrafted box will be sent to Bayer’s broad scope of audiences including suppliers, government and the corporate sector as a token of appreciation and to increase awareness of Bayer.

The Little Box Of Wonder communicates Bayer’s brand story and 150-year heritage to its key stakeholders. More than this, it creatively demystifies the business’ diverse areas of operation in health care, nutrition and high-tech materials and communicates innovation, research and development as core competencies while shedding light on its focus on community and customers.

Bayer image 2The campaign also intends to celebrate staff achievements to its 1,200 employees in Australia and New Zealand, and talk about what has made Bayer unique and successful during its 85-year local history.

Belinda Hubball, Design Director, Hulsbosch – Communication by Design said, “This brief was a real opportunity for us to do something a little different. We had a lot of fun coming up with something for Bayer that helped capture the scope of their business and celebrates their global success over the past 150 years, and indeed the business’ local successes.”

The Little Box of Wonder has been designed as a specimen box. The objective is to grow awareness of Bayer’s complex and diverse operations by using content that prompts enquiry and educates. It contains an engaging booklet of 15 Bayer facts which accompanies a selection of Bayer ‘specimens’ that represent Bayer’s different sectors and achievements, for example a reel of cotton, Berocca, a vial of seeds and CD.

“It’s been an absolute pleasure working with the Hulsbosch team on this important project,” said Bayer’s Lynette Ghanem, Manager Brand and External Communications.

“Bayer has operated locally since 1925 starting as a small dye factory in Wuppertal, Germany in 1863. There are 150 years of discoveries in healthcare, agriculture and high tech materials that we are celebrating. This great tradition of innovation is our commitment to the future, and Hulsbosch has made this come alive.”

Hulsbosch also designed advertising for print and digital that has been used over the course of the year in select media titles.

Credits: Hans Hulsbosch, Executive Creative Director; Jaid Hulsbosch, Director; Belinda Hubball, Design Director; Karen Pineda, Account Manager.

Source: Hulsbosch media release


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