BBC Knowledge ad recaps mankind’s biggest moments in a minute

Three Drunk Monkeys has created another campaign for pay TV channel BBC Knowledge campaign, with a spot entitled “Honk If You’re Human”.

The new spot takes the viewer on a journey though mankind’s key moments.  

Amanda McGregor, BBC Worldwide’s director of marketing, said: “The ‘Honk If You’re Human’ spot embodies the brand’s unique point of view and tone of voice in an engaging and humorous way.”

The animation was the work of director Sean Pecknold.

The agency’s previous work for the channel included an award winning ad to promote last year’s Moon Week.

CREDITS:

• BBC Marketing Director: Amanda McGregor
• BBC Marketing Executive: Hannah Bullimore
• Agency: Three Drunk Monkeys
• Exec. Creative Directors: Justin Drape and Scott Nowell
• Creative Director: Noah Regan
• Art Director: Matt Heck
• Copywriter: Damian Fitzgerald
• Agency Producers: Thea Carone, John Ruggiero
• Group Content Director: Dan Beaumont
• Account Director: Kristen Hardeman
• Content Manager: Brad Firth
• Production Company: Grandchildren
• Director: Sean Pecknold
• Executive Producer: Aaron Ball
• Producer: Brian Waldrop
• Animators: Sean Pecknold, Britta Johnson
• Editorial and Colour: Grandchildren
• Art Assistant: Randy Bretzin
• Sound Design and Mix: Justin Braegelmann
• Recording Studio: Song Zu
• Additional Sound Mix: Simon Kane
• Producer: Virginia Welsh

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

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topics ad Advertising Amanda McGregor BBC Knowledge Moon Week Three Drunk Monkeys

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Comments: 8

Mike Watkins 19 Oct 10

love these ads.

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Adam Joseph 19 Oct 10

Haha, yes very good!! I’d almost forgotten about that embarrassing business with the so-called “witches”. I’m off now to eat a fried potato. Honk honk!

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Martyn Williams 19 Oct 10

Basic and crafty. I like it! Learnt something too.

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Katie Harris 19 Oct 10

Love it!

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Dave Biddle 20 Oct 10

I love the acknowledgement of the potato as a pivotal landmark. Three Drunk are clever spuds!

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svengali 20 Oct 10

simple and fun but both are 30 seconds too long. sometimes it pays to quit while you’re ahead…

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Ninja Monkey 20 Oct 10

Awesome animation, writing, VO.

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Sarah L 20 Oct 10

Excellent creative ad.

But in reality, the BBC has probably just brought a heap of cheap programming.

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