BCM Group releases ‘Feel the joy of building’ campaign for GJ Gardner Homes

After BCM Group was recently appointed the creative and media account for the national home builder, a new brand campaign focusing on the small, everyday moments has been released for GJ Gardner.

‘Feel the joy of building’ sets out to reaffirm the brand’s position as a true advocate of the home builder, showcasing the journey of building a new home.

BCM Group partner and managing director, Phil McDonald said: “By focusing on the emotional satisfaction of actually building your home, we were able to take a nice side-step in the category for GJ Gardner Homes.”

“Most of the category focus on the end product of home building. Where model-like families live, hosting BBQs and playing with their perfectly manicured dog in the backyard (most of the time all in slow motion). But very few focus on the exciting and emotional journey of the home building process, as you witness a new home take shape from a concrete slab to the fully finished product.

“The ‘Feel the Joy Building’ promise in this campaign zeroes in on what makes GJ Gardner different from the rest and taps this category insight perfectly,” McDonald said.

GJ Gardner’s head of marketing, Andrew Borg said the new platform is reflective of the organisation’s commitment to being there for their clients every step of the way.

The new campaign launches nationally this week.

In March, BCM Group won the digital and performance marketing account for Travel Associates.


GJ Gardner
Chris Thornton
Andrew Borg

BCM Group
Managing Director & Partner: Phil McDonald Account Director: Laurelle Simliet
Agency Producer: Holly Hayes
Creatives: Andy Ward, Sam Boyd, Shaun Egan. Director of Media & Engagement: Chris Platt Integrated Media Manager: Laura Furness

Clock Work Films
Managing Director: Jamie Cullen Executive Producer: Damien Whitney Director: James Medlam
DOP: Miller Best
Sound: Cutting Edge – Mike Lange Composer: Jonny Higgins


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.