BCM revamps Queensland Theatre Company brand and launches ad campaign

Ad agency BCM has revamped the brand and logo for the Queensland Theatre Company and launched an advertising campaign to promote the new look and 2012 season.   

The campaign theme, “Ignite your love for theatre” is said to “draw on the passion and intensity that only live theatre can deliver”.

Paul Cornwell, BCM managing partner said: “The performing arts offering in Brisbane has exploded over the past few years and QTC needed to ensure that their offer stood out amongst these spoilt for choice audiences.”

The ads will appear in outdoor, online and cinema.


  • Agency: BCM
  • Client: Queensland Theatre Company
  • Client contact: Wesley Enoch, Artistic Director
  • Creative Director: Marco Eychenne
  • Writer: Andrew Bartlett
  • Art Director: Steve Schollum
  • Agency Partner: Paul Cornwell
  • Group Account Director: Lisa Neighbour
  • Account Manager: Mathilde Dujardin
  • Head of Channel Planning & Integration: Joanne Stone
  • Media Group Head: Paul Newman
  • Photographer: Justine Walpole

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