Be Interactive appoints first ECD
Be Interactive, the Photon-owned mobile marketing agency, has drafted its first executive creative director.
The annoucement:
Australia’s leading digital and mobile marketing agency, Be.Interactive, has appointed Richard Bradley to the newly created role of Executive Creative Director. Richard was formerly the Group Creative Director of C4 and has most recently completed contracting roles within a number of high profile digital agencies. Richard will begin with Be.Interactive on June 7.
Richard’s experience is well suited to the agency who have had an incredibly successful year peaking with the introduction of new division, Be.Retail who are the team behind the most successful children’s toy last year, The Junior Masterchef Cookware range.
Be.Interactive Managing Director Lara Thom said; “A year ago we began looking at what our clients wanted from us and we developed a very strong vision for the future, this included our strategic and creative capabilities. Since then our creative team have delivered some of the most successful campaigns the agency has ever undertaken, including Fairfax’s Ultimate Holidays campaign and Gloria Jeans Coffees Frequent Sipper Club campaigns. Be.Interactive are now in a position where our clients are expecting an even higher level of strategic input and creative execution and Richard’s vision for our future was a perfect fit. His appointment is one of the most important additions we have made to the agency in the last 18 months and I have no doubt our clients will be delighted with his appointment.”
Richard added “In a market where the conventional wisdom is wrong and clients are looking for genuine innovation across traditional boundaries the delivery of effective solutions is the only way forward.
At its heart Be is an innovative and entrepreneurial agency and to have the opportunity to work with a talented group of people with such diverse skills and experience presents a unique opportunity to break the mould.
By establishing a strong creative and strategic pillar within the business Be are acknowledging the importance of ideas and thought planning and the role they play in delivering stand out solutions. In a landscape of converging media, technology, ideas and content agencies need to be flexible and multi-skilled, Be.Interactive is making sure it is at the forefront in this age of convergence, forging a new model for a new time.”
Source: Mark Communications
