Be Interactive appoints first ECD

Be Interactive, the Photon-owned mobile marketing agency, has drafted its first executive creative director.  

The annoucement:

Australia’s leading digital and mobile marketing agency, Be.Interactive, has appointed Richard Bradley to the newly created role of Executive Creative Director. Richard was formerly the Group Creative Director of C4 and has most recently completed contracting roles within a number of high profile digital agencies. Richard will begin with Be.Interactive on June 7.

Richard’s experience is well suited to the agency who have had an incredibly successful year peaking with the introduction of new division, Be.Retail who are the team behind the most successful children’s toy last year, The Junior Masterchef Cookware range.