Be.Interactive wins ASTRA business
Be.Interactive has been appointed to handle the voting for the 8th Annual ASTRA awards.
The announcement:
This year marks the 8th Annual ASTRA Awards which recognise the wealth of talent that drives the Australian subscription television industry and highlights the creativity, commitment and the investment of subscription television in production and broadcasting. Be.Interactive have been appointed for the 8th year in a row to work with ASTRA to manage the public vote for the awards. .
Be.interactive provide viewers with an SMS mechanic to vote for the public voted categories, managing the competition permits, aggregating the voting across SMS, the red button iTV application and online voting as well as providing real-time reporting on the voting.
The general public has the opportunity to vote in two categories – Favourite Personality and Favourite Program which will determine the winners in both of these categories.
Simply by voting, participants will also have the chance to win 1 of 4 HTC Desire mobile phone handsets from Telstra.
Lara Thom, Managing Director “The ASTRA awards continue to demonstrate the popularity of subscription television and the shows and stars available to over 7 million Australians . The number of viewers who vote continues to increase each year and we’re delighted to be involved with the awards again this year.”
ASTRA CEO Petra Buchanan commented, “television is a fantastic medium and the ASTRAs reflect the talent, innovation and Australian and international programming that viewers love to watch.”
Voting is open until June 18th and couldn’t be easier. While watching your favourite shows you can vote on channel 333 through AUSTAR and FOXTEL’s red button iTV application and you can also vote online at www.astraawards.com or by sms.
Source: Be.Interactive press release
