Bear Grylls to promote Nissan X-Trail
Adventurer Bear Grylls is to be the new face of the Nissan X-Trail as part of a 12 month sponsorship deal across Asia Pacific.
The announcement:
Sydney, 7 March, 2011 – Discovery Networks Asia-Pacific, a unit of the number one non-fiction media company Discovery Communications, today announced a 12 month exclusive partnership in the auto-category with the Nissan Motor Company. To promote the Nissan X-Trail, Bear Grylls of Discovery Channel’s hit series MAN VS WILD will be featured in a variety of campaign activities.
Mandy Pattinson, Senior Vice President and General Manager, Australia and New Zealand, Discovery Networks Asia-Pacific said, “This unprecedented partnership is a natural fit as Bear Grylls, who is extremely popular with our Australian audience, is the very embodiment of the Nissan X-Trail’s brand attributes. Through his series MAN VS WILD, Bear captures the spirit of exploration, endurance, adventure, and the strength of the human spirit.”
Tim Stuckey, Executive General Manager Nissan said, “Nissan is very excited to be working with Bear Grylls while he’s in Australia. Nissan X-Trail will always be about the great outdoors and “living life”. The Nissan X-Trail is a capable and practical SUV that can take what the life outdoors throws at it so the association with Bear Grylls is a perfect synergy.”
Bear Grylls is currently in Australia to launch the Australian episodes of Discovery Channel’s MAN VS WILD, where he ventured into some of the world’s most treacherous terrain in the Northern Territory and the Torres Strait. These episodes will premiere in Australia exclusively on Discovery Channel Wednesday March 9 at 7.30pm and 8.30pm (AEDT).
Source: Discovery Networks press release
Look forward to seeing the campaigns.
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What a great partnership, perfect fit. Cant wait to see the creative and the new series of Man vs Wild.
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I thought he was in with Jeep?
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Looking forward to seeing on the TV _not_ drinking is own P15S for a change!
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I think I would love to see the Bear eat an X-Trail.
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Check out Bear Grylls twitter he did the Nissan shoot today and loved it! Can’t wait to see it on TV.
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I love the smell of AstroTurf in the evening.
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