Bear Grylls to promote Nissan X-Trail

Adventurer Bear Grylls is to be the new face of the Nissan X-Trail as part of a 12 month sponsorship deal across Asia Pacific.  

The announcement:

Sydney, 7 March, 2011 – Discovery Networks Asia-Pacific, a unit of the number one non-fiction media company Discovery Communications, today announced a 12 month exclusive partnership in the auto-category with the Nissan Motor Company. To promote the Nissan X-Trail, Bear Grylls of Discovery Channel’s hit series MAN VS WILD will be featured in a variety of campaign activities.

Mandy Pattinson, Senior Vice President and General Manager, Australia and New Zealand, Discovery Networks Asia-Pacific said, “This unprecedented partnership is a natural fit as Bear Grylls, who is extremely popular with our Australian audience, is the very embodiment of the Nissan X-Trail’s brand attributes. Through his series MAN VS WILD, Bear captures the spirit of exploration, endurance, adventure, and the strength of the human spirit.”