Beechworth Sweets ad banned due to use of ‘inappropriate racist symbol’

A TV advertisement for The Beechworth Sweet Co., has been banned by the Advertising Standards Board for its use of an illustrated golliwog in the brand logo which the watchdog ruled is an “inappropriate racist symbol”.

The TV ad in question depicts the front of the business, a snapshot of some chocolate products and the logo for the business which features old fashioned toys, including a golliwog, pets and old fashioned confectionary. In the TV ad, the logo was animated to make the golliwog wave.

beeechworth sweetco

A complaint argued the ad was “offensive” due to the golliwog.

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