Beechworth Sweets ad banned due to use of ‘inappropriate racist symbol’
A TV advertisement for The Beechworth Sweet Co., has been banned by the Advertising Standards Board for its use of an illustrated golliwog in the brand logo which the watchdog ruled is an “inappropriate racist symbol”.
The TV ad in question depicts the front of the business, a snapshot of some chocolate products and the logo for the business which features old fashioned toys, including a golliwog, pets and old fashioned confectionary. In the TV ad, the logo was animated to make the golliwog wave.
A complaint argued the ad was “offensive” due to the golliwog.

What utter nonsense!
Ingmar,
I take it you’re not black, then?
Yet another example of the advertising standards board bowing and scraping to the the left-wing hand-wringers who find everything has to be offensive and have another meaning. I totally agree with you, Ingmar. It’s time the asb was sacked in toto and replaced with humans. Or golliwogs.
PS – I don’t find it offensive in the slightest; the opposite, in fact. Does my single comment not outweigh the precious complainer?
……….and while we’re at it let’s erase every symbol from the past that might at some time be considered offensive. And the A S B too, they’re representative of a narrow minded ultra conservative weak willed bunch of lunchers and bludgers.
All Golliwog immigration should be immediately stopped until I can work out exactly what is going on.
Golliwogs were part of my childhood> I am now 62. The advertising board needs to have a good look at itself and stop bowing down to those people who wish to change Australian culture and beliefs. I wonder if the colour of the golliwog was White/yellow/brown it would be different. Shame on you. I wish the Beechworth Sweet Company would fight this and the 1 Whinger should butt out. I really dont know where Australia is going.
As per Benster’s comment above, guessing that none of the people objecting to this are black. For most black folk (and reasonably aware people in general) Golliwogs are a deeply racist symbol of the past and the sooner they are relegated to the past the better.
Golliwogs are from your childhood and that’s really special to you. How lovely!
So must the memories be of smoking on planes and getting spanked by your teachers at school.
Some things are best left in the past… unless of course you are an ignorant white troglodyte.
Have a nice casually racist day! 🙂