Major media players from television networks and publishers join BEfest speaker lineup

A string of new speakers have joined the program for next month’s BEfest, Mumbrella’s festival of content marketing and branded entertainment.

The Guardian’s MD McClelland

A panel on native advertising will see four of the biggest local players in the fast developing space – The Guardian Australia, Mamamia Network, Sound Alliance and Fairfax Media – united on stage to share case studies.

During the panel, the boss of The Guardian Australia Ian McClelland will share publicly for the first time a local native advertising campaign which tapped into the masthead’s data journalism skills.