Bega Cheese hunts for new creative agency following Kraft brands acquisition
Bega Cheese is on the hunt for a new creative agency for a portion of its business following its acquisition of some of the Kraft brands, Mumbrella understands.
The transaction, completed last week, sees Bega Cheese Limited acquiring Mondelez International’s Australia and New Zealand grocery and cheese business which includes Vegemite, ZoOsh and Bonox.