Being Lara Bingle premieres below 1m

The premiere of Ten’s new personality-led reality show Being Lara Bingle fell short of reaching the million metro viewers mark on Tuesday night.

The fly on the wall show, which has been heavily promoted on YouTube and Facebook, was promoted with an 8pm start but began at 8:11pm.

It averaged 925,000 and peaked at 1.226m across the five city metro markets, according to OzTam.

The show peaked at 1.226m in its first minute before beginning to drop. At its lowest, the show dipped to 616,000 and returned to over a million at 8:32pm, when Bikie: Wars was scheduled to start.

The show placed and 13th overall for the night and third in its time slot, losing to Nine’s The Big Bang Theory’s 1.274m in seventh place and Seven’s Once Upon A Time’s 1.058m in ninth place.

Across the demos, Being Lara Bingle placed 6th in the 16-39 and 18-49 demos with 394,000 and 564,000 viewers respectively. In the 25-54 demo the show took 508,000 viewers and placed 10th.

The show, set in Sydney with Bingle based in a Bondi flat, did better in Melbourne than Sydney, rating 274,000 and 269,000 respectively.

Winning the night was Seven News which took 1.498m across the five cities, followed by Nine’s The Block on 1.42m and Seven’s Packed to the Rafters on 1.384m.

Ten’s MasterChef was fourth for the night on 1.294m. Peaking at 1.8m the episode featured celebrity chef Jamie Oliver. It was followed by Seven’s Today Tonight on 1.288m to round out to top five.

Ten’s drama Bikie Wars: Brothers in Arms took 1.029m viewers in the 8.30pm slot, recovering from last week’s showing. It beat Nine’s second episode of Big Bang Theory on 984,000 in 11th place and follow-up sitcom 2 Broke Girls on 737,000.

It was a quiet night for the ABC. Its top show ABC News placed 14th and its second, 7.30pm in 20th spot on 0.682m.

In the battle of breakfast TV, Sunrise beat Today, 360,000 to 341,000.

Tuesday’s top 15 shows
1. Seven News – Seven 1.498m
2. The Block – Nine 1.420m
3. Packed to the Rafters – Seven 1.384m
4. Masterchef – Ten 1.294m
5. Today Tonight – Seven 1.288m
6. Nine News – Nine 1.274m
7. The Big Bang Theory – Episode 1 – Nine 1.254m
8. A Current Affair – Nine 1.127m
9. Once Upon A Time – Seven 1.058m
10. Bikie Wars: Brothers in Arms – Ten 1.029m
11. The Big Bang Theory – Episode 2 – Nine 0.984m
12. Home and Away – Seven 0.968m
13. Being Lara Bingle – Ten 0.925m
14. ABC News – ABC 0.898m
15. Ten News – Ten 0.790m

Tuesday’s channel share
Seven: 22.7%
Nine: 21.9%
Ten: 18.7%
ABC1: 10.9%
SBS1: 4.3%
GO!: 3.2%
Eleven: 3.1%
ABC2: 2.8%
7mate: 2.8%
Gem: 2.5%
One: 2.5%
7TWO: 2.4%
SBS2: 1.0%
ABC News 24: 0.7%
ABC3: 0.6%


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.