Bellamy Hayden to close next week as Naked looks back to Singapore again

Naked Communications has confirmed details of its takeover of fellow Photon Group agency Bellamy Hayden.

It has also reannounced – more than three years since it first said so – that it will be opening an office in Singapore.  

As Mumbrella revealed last week, the move will see Bellamy Hayden close its doors.

Staff from Bellamy Hayden will be moved into Naked offices in Sydney and Melbourne from a week on Friday.

Bellamy Hayden co-founder Phil Hayden will join Naked as  partner alongside Mike Wilson and Adam Ferrier.

Hayden said: “Bellamy Hayden and Naked have similar offerings in and differentiations from the market, and highly successful track records. We felt combining made it possible to accelerate our respective growth plans and provide any client looking for a strategically driven offer with the best resource in the market. Naked is the only agency in the world I would consider joining with in this way and could not pass up the chance to partner with proven talents like Mike and Adam.”

Naked says it will now open an office in Singapore.

It is not the first time that Naked has announced it will be opening an operation in Singapore. It also said it would do so during 2007.

Ferrier said: “Naked is as ambitious as ever. I believe that the talent Phil and his team bring to Naked will definitely help us to achieve our goals here and in the region”.

Naked’s clients include Coca-Cola, Telstra, Unilever, Sony Weight Watchers and 42Below for all global markets. The agency will also be hoping to hang on to Bellamy Hayden clients including Glaxosmithkline, NRMA Motoring services, 3M, Tourism Tasmania, Levis and Fonterra Brands NZ.

In a piece of slightly unfortunate timing, staff at Bellamy Hayden arrived at their shortly-to-be-vacated office this morning to find an outdoor activation for Google’s new campaign to promote its display ad network. The message on the floor read: “Watch this space”.

Google watch_this_space_bellamy_hayden mumbrella


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