Belong seeks to show ‘together we’re different’ in new platform and campaign

Internet service provider Belong has launched its new brand platform, ‘together we’re different’, which highlights the commonalities people share that may surprise them.

In collaboration with Clemenger BBDO Melbourne, three launch films accompany the platform, in which sets of people are separated by a screen and asked a series of questions to spark conversations.

The reveal at the end aims to show that people don’t need to be the same to belong.

Belong’s Ben Burge said in a statement: “Sameness makes for a really boring life. It was super fun to learn the life stories of the beautiful people in this ad. Our only regret is that we didn’t get more couch time with them.”

Clemenger BBDO Melbourne’s deputy CEO, Gayle While, said: “Creating the new brand platform with Belong was a genuine co-creation process. Together We’re Different, the new brand ID and launch campaign really demonstrate what differentiates Belong from its competitors and helps them stand out in a cluttered category.”

The campaign will run across TV, online video and outdoor.


Creative agency: Clemenger BBDO Melbourne

Client: Belong

Production company: Revolver / Will O’Rourke
Director: The Glue Society
Managing Director / Executive Producer: Michael Ritchie
Executive Producers: Pip Smart & Jasmin HElliar
Producer: Serena Paull
Director of Photography: Geoffrey Simpson
Production Designer: Michael Iacono
Casting: Citizen Jane casting
Post Production: The Glue Society Studios
Editor: The Glue Society
Original Music composition: Otis Studios
Sound studio: Nylon, Melbourne
Photography: Amanda Fordyce


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.