Ben Butcher joins Isentia as senior account director

Media intelligence agency Isentia has appointed Ben Butcher as its latest senior account director.

Butcher joins after more than 20 years in sales with a variety of media companies, including Val Morgan Outdoor, ACP Magazines and APN Outdoor.

In the new role, Butcher will cover key clients in Victoria, as well as building new account relationships and seeking prospects in order to continue Isentia’s growth trajectory.

Isentia’s chief commercial officer, Russ Horell, said the new hire demonstrates Isentia’s ongoing commitment to the highest standard of client service.

“Mr Butcher is a blue-chip sales leader who will strengthen our team in Melbourne. He has an extensive network and a proven track record of driving revenue growth. We are delighted to have someone of his calibre joining our team,” said Horell.

Horell stepped into the role last month after the departure of Sean Smith who went to IVE. Isentia is currently on a three-year strategy of consolidation, market building and business growth in Asia.

Butcher said he was thrilled to be joining the region’s premier media intelligence organisation.

“My immediate focus will be to further enhance the partnerships Isentia has built with our existing, long-standing clients. I’m passionate about building and fostering collaborative relationships which has been a driving force throughout my career.

“Isentia has a proud history of innovation and a solid pipeline of development over the coming months, which is incredibly exciting. I look forward to bringing these industry-leading initiatives to market, to help our clients make robust and informed business decisions,” said Butcher.


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