Ben Green leaves Turn to accept new role with Yahoo7

Ben Green


Ben Green has left programmatic advertising platform Turn after less than six months to take on the newly created role of sales director of programmatic, audience and native advertising at Yahoo7.

Green, who left Fairfax in February this year, was involved in a legal stoush between RadiumOne and Turn after accepting positions with both companies.

In his new role with Yahoo7, Green will report to commercial director Paul Sigaloff, and head up the trading sales team.

He and Sigaloff previously worked together at Fairfax Media.

Meanwhile, Andrea Rule has been promoted to the role of national agency sales director following more than two years as head of sales across Victoria and then NSW and Queensland.

In the new role, Rule will be responsible for coordinating and managing all Yahoo7 agency sales teams across the country and will also report to Sigaloff.

Sigaloff said in a statement: “I’m delighted to congratulate Andrea on this well deserved promotion and welcome Ben to the business. These appointments reflect the significant investment Yahoo7 is making to ensure our commercial team remains one of the best in the industry.  I’m confident both Andrea and Ben, along with the wider commercial team, will continue to deliver of some of the most innovative and effective online advertising solutions to customers.”

Both Green and Rule are based in the Sydney office.


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