Bench announces several new hires and promotions
A series of recent business wins has seen digital media and adtech agency Bench announce several new hires and promotions.
The Sydney based business has in recent times picked up new clients Britax, Jaycar, Medtronic and Cook Island Tourism.
In response, Anthony Fargeot has now been promoted to vice president of growth, Bench chief executive Ori Gold said.
“Ant has been with Bench for seven years and has done a wonderful job across various roles in that time. His promotion is a reflection of his value and contribution to the business.”
Liam Garratt, who has been at Bench for five years in various roles, most recently as director of commercial operations, has been elevated to general manager, overseeing the client services, performance and technology teams.
Grant Bingham, former VP of international media business development at Unruly, joins as director of strategic partnerships.
Ben Farnsworth, an industry veteran with a successful tenure as regional director at Encore Digital Media and sales director at MIQ Singapore, also joins as strategic partnerships manager.
Additionally, Sergio Valdes, former head of growth at iCumulus, is set to strengthen the partnerships team in his new role as strategic partnerships manager.
And Bench welcomes back Erin Fraser from parental leave, who resumes her role as senior account manager, Gold added.
“The accelerated digital shift, propelled by the Covid-19 pandemic, has seen a burgeoning demand for more sophisticated digital media solutions,” he said.
“Brands and agencies realise that a strategy tethered solely to Meta and Google is becoming too limited when there are so many other publishing and channels options now available on which can connect more powerfully to their targeted audiences.”
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