Bench PR wins four new clients

Bench PR has announced four new client wins.

The announcement:

Tech specialist agency, Bench PR, has welcomed four new clients into its portfolio, including Auth0, Cherwell Software, Versent and Stax. The appointments strengthen BENCH’s reputation for supporting many of the world’s leading global technology companies in Australia and across the Asia-Pacific region.

Despite the global pandemic, 2020 has been a year of growth for the agency, announcing earlier this year contracts with KnowBe4, Culture Amp, SecureAuth, GitLab and Mantel Group and senior consultants Min Chow and Melissa Mack joining the Bench team.

Global identity management leaders Auth0 have appointed Bench to lead their Australia, New Zealand and APAC PR program following their Series F raise in July. While IT service management provider Cherwell Software, which Bench won through a competitive pitch, has tasked Bench with raising their media profile locally in Australia and New Zealand.

Bench is also tasked with representing one of Australia’s fastest growth companies Versent, which specialises in security and identity, digital and app modernisation, data and insights, managed services and AWS migration. Stax, a software company that helps organisations get up and running quickly on AWS, and is part of the Versent Group, has appointed Bench to lead their domestic PR program.

PR programs for all four companies will involve raising the awareness of each brand in their respective markets with a firm focus on tailored content, utilising local spokespeople.

Jocelyn Hunter, managing director of Bench PR, said: “Our reputation for helping global companies raise their profile across Australia and the Asia Pacific region continues to grow. Whilst many sectors have been negatively impacted by COVID 19, the global pandemic has only accelerated digital transformation projects, so our clients have all been very busy this year helping their customers respond to the new ‘COVID-normal’ whether it’s enabling and upskilling remote teams, transitioning legacy systems into the cloud, defending organisations from an increasing volume of COVID related cyber-attacks or creating touchless technologies that can be used anywhere from shopping centres to airports. 2020 has been a big year for Bench but the team has risen to the challenge and I’m incredibly proud of them and what we have achieved for our clients this year.”

Source: Bench PR media release


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