Berocca builds on ‘Big Days’ brand platform with new spot
Berocca has built on its ‘Big Days’ brand platform by launching a new ad showing all the ways the effervescent drink can help you make it through a big day.
The ad promotes Berocca’s ability to improve your ‘mental sharpness’ and ‘physical energy’.
“Start your big day with Berocca” is the tagline used at the conclusion at the end of the ad.
The ad features a man who switches between being a chef who has “a big crowd to feed”, a lawyer with a “big case to win”, a soccer player with “a big game to play” and a scientist with “a big problem to solve”.
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