Mumbrella Bespoke creates branded editorial content. This includes events, written features, podcasts and webinars. Since our foundation, we’ve worked with more than 50 clients including Amazon, Facebook, Nine, Spotify, QMS and the BBC.

Click to enlarge: Mumbrella Bespoke hosted a series of large events for QMS in Sydney, Melbourne and Brisbane.

Why Bespoke and not traditional inventory?

It’s useful if you need to explain a product or service that readers may be unfamiliar with, stimulate debate on a certain topic or present yourselves as an authority on a certain sector. Crucially, written pieces, videos and podcasts stay on the site forever, meaning you have a link that you can send to potential clients or put on your own website or media pack indefinitely. And if you want us to organise an event, we can turn it into a written feature that will remain on the site, too.

Bespoke creates credible pieces of editorial, not puff pieces or brochures. They show, as well as tell, what makes your product, service or idea good. We do that by creating editorial around the problem your company addresses. This gives you a legitimate reason for being in the editorial or speaking at the event.

What’s Mumbrella’s experience at running events?

The advantage of working with us is that you can utilise Mumbrella’s reputation across APAC, where we run more than 20 major events annually. This includes the country’s biggest media and marketing conference, Mumbrella 360, which attracts more than 2,000 delegates and was named conference of the year in 2016.

Bespoke’s half-day event with Amazon taught marketers and creatives the power of voice technology

A Bespoke event is organised and curated by the same team and can range from an intimate breakfast to a dinner or larger event with hundreds of guests. Moreover, we’re a one-stop shop that will handle every aspect of the process for you, including promoting it on the site and arranging speakers and attendees.

How does the process work?

Bespoke pieces are a collaboration between Mumbrella and you. If you’re interested, we’ll arrange a meeting to discuss your needs before brainstorming potentials ideas. After we’ve both signed these off, Mumbrella will create the content. You can have as much or as little input as you want.

Sitecore hosted a series of private dinners for Sitecore in Sydney, Melbourne and Brisbane.

If it’s a written piece, we’ll present you with the finished copy and, if you’ve chosen the ‘Paid For’ option, you can ask us to fine tune it and make changes. We’ll put the piece on the site, manage its journey around the homepage, promote it through our newsletter and our social media channels.

When it finally slips off the homepage, we’ll be in touch to let you know how it did.

What type of content do we produce?

Click below to find out more about our packages and products: 

Events

Written features

Podcasts

Lead generating whitepapers and e-books 

Who is going to see my content online?

Mumbrella is the most popular news site for Australia’s media and marketing industry by a huge margin. We recorded 960,00 page impressions in August 2019 from 16,141 daily browsers – three times higher than our nearest audited rival. Bespoke pieces often get more views than traditional editorial because they appear on the homepage for longer and have multiple plugs in our newsletter.

It’s not just about how many but who – Mumbrella is read by CMOs, agency bosses, media owners and industry leaders, giving you unique audience reach. 

Who runs Mumbrella Bespoke?

Adam Thorn. Adam has worked as an editor, reporter and feature writer for more than 30 major UK publications such as Esquire, GQ and The Sunday Times. He’s also overseen content – including events, features, webinars and podcasts – for more than 100 brands including David Jones, Mr Porter, Amazon, Facebook and the BBC.

How do I view case studies and request a media pack?

Just send an email to adam@mumbrella.com.au and we’ll arrange a meeting and send you a media pack full of case studies and examples.

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