Mumbrella Bespoke

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Mumbrella Bespoke is headed up by Alex Hayes, who was the editor of Mumbrella for three years. That experience has provided him with unrivalled insight into the kind of content that will resonate with Mumbrella’s engaged and influential audience. Through Bespoke Alex is now helping Mumbrella’s partners communicate their messages in a premium environment.

From live events to native features, video, podcasts, round tables, white papers and platforms, Mumbrella will create a tailored package that will work for you.

Some services Bespoke offers

Written:

Mumbrella offers three levels of content offerings: Supported By; Paid For; and Sponsored. These can be offered across one-off, long-form pieces, content series and content hubs.  

Events:

From inviting the right guests to organising the venues, menus and, most importantly, the engaging content, Mumbrella Bespoke leverages Mumbrella’s event pedigree to create premium experiences for delegates and partners.

Bespoke can arrange everything from intimate gatherings to large panel events across breakfast, lunch, cocktail or dinners, as well as half or full day conferences.

Round tables and white papers:

These intimate gatherings at high-end venues give partners the chance for deeper engagement, and to create thought-leadership in the shape of white papers crafted by an experienced journalist.

Video:

Mumbrella Bespoke can create shareable videos for your brand from animations to interviews and even feature pieces, and tailor them to share on social, including to Mumbrella’s 45,000+ Facebook audience.

Podcast:

Take advantage of the renaissance in this intimate medium with a professionally produced audio product.

Native Platform

Mumbrella Bespoke can help create, build and populate native web platforms for brands, using its network of experienced journalists and editors.

Other services are available on request.

Case Study

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In November 2016, Mumbrella helped audio streaming services Pandora and Spotify speak to more than 500 marketers and media agency executives at three live breakfasts in Melbourne, Sydney and Brisbane.

The Unrivalled events helped the two companies come together to provide education on the streaming ecosystem. Mumbrella helped them put together the program for the event to be educational, informative and on-message. It featured a keynote presentation from futurist Ross Dawson, a pre-recorded video interview with artist and manager Urthboy, case study videos, and a panel discussion with clients from Holden and News Corp and IAB CEO Vijay Solanki.

The panel at the Unrivalled Sydney event (l-r): Andrea Ingham, Chris Freel, Vijay Solanki, Julian Delany, Alex Hayes (Mumbrella)

The panel at the Unrivalled Sydney event (l-r): Andrea Ingham, Chris Freel, Vijay Solanki, Julian Delany, Alex Hayes (Mumbrella)

Mumbrella sourced venues, invited guests and handled registration and Alex Hayes emceed the event and moderated the panel discussion. A supporting written piece that summarised the key points, achieved more than thousands of organic impressions and more than four minutes average engagement time.

Rachael Townsley, sales marketing manager at Pandora ANZ, said: “It was a pleasure working with the Mumbrella team on Unrivalled. Mumbrella’s scale, reputation and professionalism made them a top choice to run the event series and this was demonstrated throughout the project. The team were collaborative and ensured that from planning to execution the event process ran seamlessly. It was great to tap into Mumbrella’s expertise to engage the right audience and speakers for the event, and understand learnings from past events that helped to shape our structure. I wouldn’t hesitate to recommend them as a partner.”

Contact

For more information and to arrange a meeting contact Alex Hayes: alex@mumbrella.com.au

 

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