Mumbrella Bespoke creates editorial content that is paid for by a company or organisation. This includes events, written features, podcasts and videos.

Why should I advertise through Mumbrella Bespoke rather than traditional inventory?

It’s useful if you need to explain a product or service that readers may be unfamiliar with, stimulate debate on a certain topic or present yourselves as an authority on a certain sector.

Crucially, written pieces, videos and podcasts stay on the site forever, meaning you have a link that you can send to potential clients or put on your own website or media pack indefinitely. And if you want us to organise an event, we can turn it into a written feature that will remain on the site, too.

What’s Mumbrella’s experience at running events?

The advantage of working with us is that you can utilise Mumbrella’s reputation across APAC, where we run more than 20 major events annually. This includes the country’s biggest media and marketing conference, Mumbrella 360, which attracts more than 2,000 delegates and was named conference of the year in 2016.

A Bespoke event is organised and curated by the same team and can range from an intimate breakfast to a dinner or larger event with hundreds of guests. Moreover, we’re a one-stop shop that will handle every aspect of the process for you, including promoting it on the site and arranging speakers and attendees. To find out more, visit our dedicated website. 

Mumbrella Bespoke and IAS held a breakfast summit on the 36th floor of the Shangri-La

What’s the key to successful Bespoke content?

Bespoke creates credible pieces of editorial, not puff pieces or brochures. They show, as well as tell, what makes your product, service or idea good.

We do that by creating editorial around the problem your company addresses. This gives you a legitimate reason for being in the editorial or speaking at the event.

How does the process work?

Bespoke pieces are a collaboration between Mumbrella and you. If you’re interested, we’ll arrange a meeting to discuss your needs before brainstorming potentials ideas. After we’ve both signed these off, Mumbrella will create the content. You can have as much or as little input as you want.

If it’s a written piece, we’ll present you with the finished copy and, if you’ve chosen the ‘Paid For’ option, you can ask us to fine tune it and make changes. We’ll put the piece on the site, manage its journey around the homepage, promote it through our newsletter and our social media channels.

When it finally slips off the homepage, we’ll be in touch to let you know how it did.

Who is going to see my content online?

Mumbrella is the most popular news site for Australia’s media and marketing industry by a huge margin. We recorded 550,890 page views in December and 9,135 daily browsers – three times higher than our nearest audited rival.

Bespoke pieces often get more views than traditional editorial because they appear on the homepage for longer and have multiple plugs in our newsletter.

It’s not just about how many but who – Mumbrella is read by CMOs, agency bosses, media owners and industry leaders, giving you unique audience reach. Moreover, if you choose to run or speak at an event, you’ll not only have it publicised on our website, but get access to our contacts book.

What are your different packages, and how do they work?

To see a breakdown of our different offers, click here. 

Who runs Mumbrella Bespoke?

Adam Thorn. Adam has worked as an editor, reporter and feature writer for more than 30 major UK publications such as Esquire, GQ and The Sunday Times. He’s also written sponsored editorial for prestige brands including Mr Porter menswear, Princess Yachts, TAG private jets and David Jones.

Can I see some examples of Bespoke content?

Long-form written features

Creating a conversation about addressable TV in Australia for SpotX

How Bespoke promoted a creative agency’s unique expertise

Shorter written features and newsletter placements

Encouraging entries into the Australian Multicultural Marketing Awards

Raising awareness of a new exhibition for Millennial 20/20

Amplification

How Mumbrella turned an event presentation into a unique written feature

Content hubs

How LinkedIn used Mumbrella’s popularity to drive engagement in Australia

Events

Educating marketers on the power of advertising on streaming services for Spotify and Pandora

Generating leads and awareness through an intimate breakfast at a two-hatted restaurant

How Mumbrella hosted a half-day event to tackle programmatic’s misconceptions

(Visit our dedicated website at mumbrella.com.au/bespokeevents)

Lead generation (via whitepapers and webinars)

How Mumbrella generated leads through an event and gated download

How IBM generated leads and raised awareness of its AI technology via a Mumbrella Bespoke webinar

How do I get in touch?

Just send an email to adam@mumbrella.com.au and we’ll get back to you to arrange a meeting.

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