Bespoke Woolworths radio stations from iHeartRadio to offer brands targeted marketing options
Woolworths will roll out new radio stations across its Australia stores in a partnership with ARN that will allow advertisers to market to shoppers “in a more personalised way”.
ARN’s iHeartRadio will broadcast bespoke in-store stations to suit different customers at various times of the day and based on the geographical location.
Using ad-insertion technology through Woolworths’ media business, Cartology, advertisers can execute campaigns “almost instantly”, the companies said, with options to target one Woolworths supermarket for a few hours or every store nationwide.
Woolworths chief marketing officer Andrew Hicks said it will offer an enhanced in-store experience for shoppers.
“With millions of listeners every week, we’re pleased to partner with iHeartRadio to enhance our in-store radio and improve the experience for our customers, team, and supplier partners,” he said.
“The iHeartRadio music in store has been programmed to reflect the needs of our customers across different times of the day; from morning trips to the local Woolworths in suburban locations to rush hour on the way home to an inner-city metro store.”
Andrew Hicks: enhanced in-store experience for shoppers
The collaboration will provide Woolworths commercial partners with “exceptional opportunities… to engage with shoppers,” ARN chief executive Ciaran Davis added.
“We know iHeartRadio has a unique ability to engage and connect with listeners across Australia and this solution is going to reach millions of people each week and is another great example of the innovative audio solutions we can provide to our commercial partners,” he said.
The stations will feature more local artists, including up and coming Australian singers.
Customers can continue to listen to the station when they leave the supermarket via the iHeartRadio app.
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Andrew Hicks
ARN
Cartology
Ciaran Davis
iheart radio
radio
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