Best of the best recognised at PRIA NSW awards
The Public Relations Institute of Australia’s NSW State Awards for Excellence were awarded this week, with 41 NSW based campaigns and teams recognised.
The announcement:
This year’s outstanding public relations and communications campaigns were revealed at the Public Relations Institute of Australia’s (PRIA) NSW State Awards for Excellence ceremony last night. Over 100 PR professionals celebrated the winners from 41 NSW based campaigns and teams in a one of Sydney’s trendiest locations, Bar100 in The Rocks – hosted by Allison Lee, Golden Target Awards (GTA), National Chair.
Submissions come from all over Australia, across sixteen categories, keeping the judges busy until end of August (for a full list of categories see here).
Allison Lee, National GTA Chair said “The winning campaigns were those that moved the needle, that made a real difference to the bottom line of the client or company, or solved a significant communications challenge. Many of the winning campaigns set a benchmark for PR internationally and were adopted by other markets.”
“Best of the best winners including Red Agency, the media department at the Australian National University, and the communications team at Carnival Cruises, showed creativity combined with excellent implementation. Their efforts, and successes, should be recognised by the entire industry.
“2014 marked a year of rigourous review with judges sticking closely to strict evaluation guidelines, whilst robustly debating the results. As a result, the State Award for Excellence winners really do represent the best of the best,” Lee concluded.
NSW entries have continued the high standard of entries received thus far, which will all now go towards the National Golden Target Awards which will be announced at the National GTA Gala Dinner on Monday, 24 Novemberin Brisbane. Well done to all entries and winners.
The winners:
Government Sponsored Campaigns NSW COMMENDED Australia’s Digital Switchover Vanessa Liell, n2n Communications NSW HIGHLY COMMENDED 2013 Asbestos Awareness Month Campaign Clare & Alice Collins, Insight Communications NSW HIGHLY COMMENDED HIV Pop Up Testing: Changing the HIV testing landscape across NSW Samara Kitchener, NSW Health NSW WINNER Raising the profile of TAFE NSW – Western Sydney Institute Robyn Sefiani, Sefiani Communications Group Public Affairs NSW WINNER Gender reporting is not red tape Viv Hardy, Callidus PR Issues Management & Crisis Communication NSW HIGHLY COMMENDED Danone Nutricia Contamination Crisis Ava Lawler, Weber Shandwick Australia NSW WINNER Successfully navigating troubled waters Anthony Tregoning, Financial & Corporate Relations Internal / Change Management Communications NSW WINNER Connecting with Words Sandra Hilmer, Telstra Consumer Marketing NSW HIGHLY COMMENDED NESCAFÉ Dolce Gusto: Michael Breach, ‘Coffee artist of the stars’ promotes #DolceGustoArt Philippa Naylor & Frances Dwyer, IMPACT Communications Australia NSW HIGHLY COMMENDED Canstar ’10 Minute Challenge’ Carden Calder, BlueChip Communications NSW HIGHLY COMMENDED Know what they like, find what they love Rachel White, Red Agency & eBay NSW HIGHLY COMMENDED Canon Shine Andrew Giles, Canon Australia & Kieran Moore, Ogilvy PR NSW HIGHLY COMMENDED The LAB experiment – Best & Less Matthew Gain, Edelman Australia NSW WINNER Flora Pro-activ, From Floraville to the Nation! Melissa Cullen, Res Publica Business to Business NSW HIGHLY COMMENDED The Brother partner training tool Karen Coleman, Bite NSW HIGHLY COMMENDED Establishing a new EFT brand in the Australian market Anthony Tregoning, Financial & Corporate Relations NSW WINNER GEReports.com.au – General Electric Matthew Gain, Edelman Australia Sustainability & Corporate Social Responsibility NSW COMMENDED Petbarn sets up Purrfect pairs Michael Pooley, Professional Public Relations NSW COMMENDED Improving Brand Health & Addressing Negative Sentiment through CSR – KFC Matthew Gain, Edelman Australia NSW COMMENDED Australian Bites and Stings David Leahy, Buchan Consulting NSW HIGHLY COMMENDED United Nations Foundation – Changing the conversation on climate change James Wright, Red Agency NSW WINNER Nespresso Project Upcycle Ava Lawler, Weber Shandwick Australia Health Organisations NSW COMMENDED ‘Love your Lungs at 65 Years Young’ Kristen Bruce & Paul Jans, VIVA! Communications NSW COMMENDED An integrated PR Campaign calling for preventative community action to ‘Outsmart Flu’ Kristen Bruce & Paul Jans, VIVA! Communications NSW COMMENDED Live, Love, Play – Inspiring people to ‘do better’ with Asthma Australia Ava Lawler, Weber Shandwick Australia NSW HIGHLY COMMENDED Loud House – Hearing Australia Matthew Gain, Edelman Australia NSW HIGHLY COMMENDED Informed Beauty- Allergan Matthew Gain, Edelman Australia NSW HIGHLY COMMENDED The Royal Flying Doctor Service – Buy the Sky James Wright, Red Agency NSW WINNER HIV Pop Up Testing – Taking Testing to the People Samara Kitchener, NSW Health Best Use of Analytics NSW COMMENDED VedaScore Launch: Know Where You Stand Tim Powell, The POP Agency Emerging PR Practitioner of the Year NSW COMMENDED Alex Charlwood n2n Communications NSW HIGHLY COMMENDED Nick Creevey n2n Communications NSW HIGHLY COMMENDED Alison Whealing n2n Communications NSW WINNER Ishtar Schneider Palin Communications PR Consultancy of the Year NSW COMMENDED Sauce Communications Liane Sayer-Roberts NSW HIGHLY COMMENDED Edelman Australia Matthew Gain NSW WINNER Red Agency James Wright In-house PR Team of the Year NSW WINNER Carnival Australia Peter Taylor
Source: PRIA media release
