Best Job In The World adds IAB to awards list, while Samboy is first social media marketing winner
The Tourism Queensland Best Job In The World campaign picked up yet another accolade last night at Australia’s Interactive Advertising Bureau Awards.
The campaign was named best in show and also won the brand awareness and positioning category. However, in something of a surprise, it was beaten to the new social media marketing category by Pusher’s work on the relaunch of Samboy chips, which included a YouTube competition to promote the snack. Meanwhile, digital agency Soap Creative made the most trips to the stage.
The evening’s event – held at The Ivy in Sydney, was hosted by Adam Spencer.
The event and awards process underwent a major revamp overseen by new CEO Paul Fisher.
The winners:
Category: Brand Awareness and Positioning AND Best of Show Winner
CumminsNitro Brisbane for Tourism Queensland – Best Job in the World
Category: Brand Destination Site
New Dialogue for Atari – Tomb Raider Challenge
http://www.tombraiderchallenge.com
Category: Brand Loyalty and Retention
CSM / Captiv8 for Optus – Recharge & Always Win
Category: Cross-Platform Integration
OMD for McDonald’s – Love my Idol
http://www.australianidol.com.au/lovedsongs.html
Category: Digital Video
ZenithOptimedia, RMG Connect and JWT for Nestle – Kit Kat Chunky Cookies & Cream Launch
http://rmgconnect.com.au/awards/kitkatchunga/
Category: Direct Response and Lead Generation
New Dialogue for Commonwealth Bank – Home Loans Spring Campaign
http://www.commbank.com.au/personal/home-loans/first-home-buyers/default.aspx
Category: Product Launch
Soap Creative for Lynx – Lynx Instinct
http://www.lynxeffect.com.au/awardentry/
Category: Search Marketing
dgmAustralia for Woolworths – Woolworths Everyday Money Credit Card
http://www.everydaymoney.com.au
Category: Social Media Marketing
Pusher for Snack Brands Australia – Samboy is Back
http://www.samboy.com.au/index.html
Category: Super-Rich Media
Soap Creative for Lynx – Lynx Instinct
http://www.lynxeffect.com.au/awardentry/
Category: Widget Marketing
Mindshare for Diageo – Johnnie Walker Widget
http://www.smh.com.au/advertisers/sport/johnniewalker/
Category: Creative Showcase
Soap Creative for Unilever’s Lynx Instinct
Tim can you update the Lynx link to http://www.lynxeffect.com.au/awardentry/
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The Search Marketing Award won by dgm for the Everyday Money Credit Card SEO is for the website http://www.everydaymoney.com.au. The site you have listed above is the PPC landing page. Wrong URL.
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Duly updated!
Cheers,
Tim – Mumbrella
Hi Tim,
Could you please update the New Dialogue Tomb Raider url to http://www.tombraiderchallenge.com you’re pointing to the mobile site.
Cheers mate,
Dan
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Hi Daniel,
Thanks for that – also updated.
If anyone else has the wrong link up there (which were all supplied by the IAB, by the way), please let me know and I’ll happily update that too.
Cheers,
Tim
Hi Tim,
For our Digital Video winner, can you add
http://rmgconnect.com.au/awards/kitkatchunga/
Thanks
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Done
Worth mentioning that for the second year running New Dialogue was the only agency to win both a media and creative award.
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Hi,
Noticed that acknowledgment for CSM Australasia the lead agency has not been included for the Category: Brand Loyalty and Retention. CSM & Captiv8 worked in partnership to execute this campaign for OPTUS so can you please add.
CSM & Captiv8 for Optus – Recharge & Always Win
http://www.optus.com.au/alwayswin
regards Neil
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Thanks, Neil.
Nice to see that the IAB seems to be handling its announcement of winners by crowdsourcing. Anyone else they’ve left out? Roll up, roll up….
Cheers,
Tim
I can confirm that all the details on the winners list provided to Mumbrella came from the entries submitted by agencies.
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