Best Job In The World adds IAB to awards list, while Samboy is first social media marketing winner

The Tourism Queensland Best Job In The World campaign picked up yet another accolade last night at Australia’s Interactive Advertising Bureau Awards.  

The campaign was named best in show and also won the brand awareness and positioning category. However, in something of a surprise, it was beaten to the new social media marketing category by Pusher’s work on the relaunch of Samboy chips, which included a YouTube competition to promote the snack. Meanwhile, digital agency Soap Creative made the most trips to the stage.

The evening’s event – held at The Ivy in Sydney, was hosted by Adam Spencer.

 The event and awards process underwent a major revamp overseen by new CEO Paul Fisher.

The winners:

Category: Brand Awareness and Positioning AND Best of Show Winner

CumminsNitro Brisbane for Tourism Queensland – Best Job in the World

Category: Brand Destination Site

New Dialogue for Atari – Tomb Raider Challenge

Category: Brand Loyalty and Retention

CSM / Captiv8 for Optus –  Recharge & Always Win

Category:  Cross-Platform Integration

OMD for McDonald’s – Love my Idol

Category: Digital Video

ZenithOptimedia, RMG Connect and JWT for Nestle –  Kit Kat Chunky Cookies & Cream Launch

Category: Direct Response and Lead Generation

New Dialogue for Commonwealth Bank – Home Loans Spring Campaign

Category: Product Launch

Soap Creative for Lynx – Lynx Instinct

Category: Search Marketing

dgmAustralia for Woolworths – Woolworths Everyday Money Credit Card

Category: Social Media Marketing

Pusher for Snack Brands Australia – Samboy is Back

Category: Super-Rich Media

Soap Creative for Lynx – Lynx Instinct

Category: Widget Marketing

Mindshare for Diageo – Johnnie Walker Widget

Category: Creative Showcase

Soap Creative for Unilever’s Lynx Instinct


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