Best&Less use real customers in Christmas campaign

Miranda Ward

November 14, 2013 9:32

Best&Less have joined the Christmas ad onslaught, kicking off its Christmas campaign with a new commercial from Banjo Advertising in which real customers feature.

The commercial features families coming together to celebrate Christmas set against an electronic mash up of classic Christmas carols with with a slew of special effects to reverse and slow motion shots.

The commercial uses real Best&Less customers, recruited via the Best&Less Facebook page. Customers were invited to submit a photo and tell Best&Less in 25 words or less “what makes Xmas special to YOU!”.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.