Best&Less use real customers in Christmas campaign
Best&Less have joined the Christmas ad onslaught, kicking off its Christmas campaign with a new commercial from Banjo Advertising in which real customers feature.
The commercial features families coming together to celebrate Christmas set against an electronic mash up of classic Christmas carols with with a slew of special effects to reverse and slow motion shots.
The commercial uses real Best&Less customers, recruited via the Best&Less Facebook page. Customers were invited to submit a photo and tell Best&Less in 25 words or less “what makes Xmas special to YOU!”.
While Westfield, Myer and David Jones focused on the idea of giving and gifts in their Christmas campaigns, Best&Less’s tagline is a simple ‘Best Wishes’.
Credits:
- Client: Best & Less
- Head of Brand & Marketing: Jee Moon
- Campaign Manager: Julie Caulfield
- Assistant Campaign Manager: Sara Mauceri
- Agency: Banjo Advertising
- ECD: Georgia Arnott
- Art Director: Casey Schweikert
- Copywriter: Lewis Farrar
- Senior Planner: Peta Morton
- Account Director: Richard Frost
- Account Executive: Ashleigh Beddoes
- TV Producer: Meredyth Judd
- Junior TV Producer: Stephanie Cameron
- Media: Bohemia
- Production Company: Rabbit
- Director: P3anut
- Producer: Jonas McLallen
- Music: Silencio
Ho hum. It’s just asking for a wisecrack about “nice stocking fillers”, but not from me
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Great Campaign Manager on this one! Well done the creative team.
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