BetEasy puts Ricky Ponting in different games for Raise Your Game campaign

Betting agency BetEasy has unveiled its Raise Your Game campaign, featuring brand ambassador and former Australian cricket player Ricky Ponting competing a range of games including NFL, soccer, ice hockey and chess.

Created by The Monkeys and directed by Paul Middleditch of Plaza Films, the launch film is the second campaign since the online gaming service rebranded back to its original name from Crownbet in August.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.