Betfair introduces winners elbow in new ‘Win so hard it hurts’ ad

Alex Hayes

September 23, 2014 11:22

Betfair is gearing up for the Spring racing season with a humorous new spot based on the idea of winning so hard it hurts.

The new TVC is the latest campaign for the online bookmakers from Cummins & Partners, and sees a patient in a doctors office suffering from winners elbow.

https://www.youtube.com/watch?v=NfmEoY-oNKQ

It is the latest ad in the ‘Power to the Punter’ brand platform.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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2 COMMENTS

Humerus. 23 Sep 14

Unless you’re referring to his arm bone, humourous is being pretty generous.

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JG 23 Sep 14

I think it was a pretty ‘armless pun.

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Betfair introduces winners elbow in new ‘Win so hard it hurts’ ad

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