Betfair introduces winners elbow in new ‘Win so hard it hurts’ ad

Betfair is gearing up for the Spring racing season with a humorous new spot based on the idea of winning so hard it hurts.

The new TVC is the latest campaign for the online bookmakers from Cummins & Partners, and sees a patient in a doctors office suffering from winners elbow.

https://www.youtube.com/watch?v=NfmEoY-oNKQ

It is the latest ad in the ‘Power to the Punter’ brand platform.

Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

topics Advertising Betfair betting cummins & partners TVC

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Comments: 2

Humerus. 23 Sep 14

Unless you’re referring to his arm bone, humourous is being pretty generous.

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JG 23 Sep 14

I think it was a pretty ‘armless pun.

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