Cricket on Gem beats Seven and Ten

The first day of the third Ashes test triumphed over Seven and Ten’s primetime entertainment last night, bringing 631,000 viewers to Nine’s digital channel Gem across the five capital cities.

Seven’s please Marry My Boy, which rated 585,000 viewers from 8-9pm, ranked 18th for the night, and Formal Wars fared even worse on Seven, rating 477,000, down from last week’s 676,000.

Ten was also eclipsed by Gem as its MasterChef Masterclass at 7.30pm had 591,000 viewers in the five cities.

The first session of the third Ashes test rated 631,000 for Gem and the second 356,000. On subscription TV The Ashes brought 347,000 and 220,000 viewers to Fox Sports 2 for the live game.