Beyond Black Friday: Foolproof digital marketing tactics to keep sales soaring
For businesses looking to maintain momentum beyond Black Friday, Matthew Forzan, founder and managing director of Yoghurt Digital, one of Australia’s leading digital agencies, reveals his top digital marketing tactics to help brands tap into the 5.6 million households that make online purchases every month*.
With this year’s Black Friday sales reaching a record-breaking estimated $6.7 billion over four days, it’s no surprise 26% more retailers jumped on the band wagon this year. However, in the rush to capitalise on the trend, both newcomers and those experimenting with new strategies may find themselves disappointed by the results.
Drawing from nearly two decades of experience working with major e-commerce brands like Adairs, Forever New, and Converse, I have identified five tactics that are key to maximising conversions during popular shopping periods and propelling sales all year round.
Create specific coupon pages
Online shoppers will often search for coupons once they reach the checkout page to find further discounts and make sure they’re getting the best deal.
Consumers will typically click through to an array of different coupon websites before trying a bunch of potential codes and having varying levels of success. Aside from the negative user experience, potential customers aren’t landing on your brand’s website, limiting your ability to capture new audiences from these terms.
