Why CMOs needs to be at the heart of digital transformation
While tech people can deliver innovative solutions companies need to look to their marketing departments to make sure it is a seamless and engaging customer experience, says Oliver Descoeudres.
There is no doubt that a ‘grey zone’ now exists between marketing and IT departments. The advent of ‘martech’ has seen chief marketing officers (CMO) become increasingly involved in IT buying decisions as they look to invest in marketing automation software, CRM, data and analytics.
But marketing isn’t the only discipline that’s been transformed by new technologies. The digital age has also given rise to fintech, HR-tech and legal-tech, among others. So, why would marketing have a more significant role in the digital transformation process over other lines of business?
Going beyond technology
Shouldn’t this be headed “advertorial” rather than “opinion”? Pretty flaky digital transformation 101 piece