F.Y.I.

BIC rolls out third consecutive EZ Reach Lighter campaign across Australia and New Zealand

September 1, 2025 10:10

BIC has unveiled its third consecutive campaign for the EZ Reach Lighter in partnership with Media Words, with fresh creative fronted by Martha Stewart and Snoop Dogg.

The announcement:

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Topics

BIC Elise Hedley Dale Felipe Favoretto Media words

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BIC rolls out third consecutive EZ Reach Lighter campaign across Australia and New Zealand

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