Bieber fever gives Seven breakfast and morning wins

Ten’s Masterchef last night maintained its dominance a week after it launched, while among the morning programs Seven’s The Morning Show pushed ahead of Nine’s Today in the ratings.  

Sunrise, which hit the headlines yesterday for the teenage hysteria caused by guest Justin Bieber, led in the breakfast ratings in every main metro market, with an average audience of 428,000, compared to Nine’s Today with 288,000.

The Morning Show, which followed Sunrise at 9am, also beat Today, with 328,000 tuning in, according to preliminary overnight Oztam data in the main metro markets.

It also beat Nine’s Kerri-Anne in the same time slot, with the latter attracting only 164,000 viewers during the Anzac Day public holiday.

Sunrise was forced to cancel a performance by Bieber at Sydney Harbour yesterday following safety concerns over crowd numbers. Bieber later performed a song at the Sunrise studio.

Meanwhile, on Sunday night Nine’s Underbelly remained the most-watched show with 1.5m viewers. However, this was down from the 1.9m it attracted the previous week.

Monday’s top-rating shows:

  1. Masterchef 1.693m
  2. Seven News 1.632m
  3. Two and a Half Men 1.536m
  4. Nine News 1.503m
  5. Today Tonight 1.491m
  6. A Current Affair 1.377m
  7. Two and a Half Men -RPT 1.311m
  8. The Big Bang Theory 1.264m
  9. The Mentalist 1.210m
  10. Ten News at Five 1.161m
  11. Home and Away 1.098m
  12. Desperate Housewives 1.068m
  13. ABC News 1.009m
  14. Find My Family 955,000
  15. The Zoo 952,000

Monday’s channel share:

  • Nine: 26.1%
  • Seven: 23.8%
  • Ten: 21.1%
  • ABC1: 13.3%
  • SBS1: 6.0%
  • 7TWO 4.2%
  • GO!: 2.7%
  • ABC2: 1.3%
  • One: 0.9%
  • ABC3: 0.4%
  • SBS2: 0.3%

Sunday’s top-rating shows:

  1. Underbelly Nine 1.5m
  2. Seven News Seven 1.455m
  3. Nine News Nine 1.45m
  4. Masterchef Ten 1.282m
  5. Customs Nine 1.182m
  6. Bones Seven 1.122m*
  7. The Force Seven 1.107m*
  8. 60 Minutes Nine 1.104m
  9. Send in the Dogs Nine 1.082m
  10. Sunday Night Seven 1.059m*
  11. Castle Seven 0.993m*
  12. Australian Families of Crime Nine 0.934
  13. Doctor Who ABC 0.851
  14. Merlin Ten 0.794
  15. Border Security Seven 0.781*

* Programming Note: Seven did not run a network schedule with primetime time-shifted in Perth on Sunday due to AFL coverage.

Perth only schedule: Sunday Night at 5:00pm, The Force at 6:30pm, AFL at 7:00pm, Bones at 10:00pm and Castle at 11:00pm. Border Security not broadcast.



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