Bieber fever gives Seven breakfast and morning wins

Tim Burrowes

April 27, 2010 10:53

Ten’s Masterchef last night maintained its dominance a week after it launched, while among the morning programs Seven’s The Morning Show pushed ahead of Nine’s Today in the ratings.

Sunrise, which hit the headlines yesterday for the teenage hysteria caused by guest Justin Bieber, led in the breakfast ratings in every main metro market, with an average audience of 428,000, compared to Nine’s Today with 288,000.

The Morning Show, which followed Sunrise at 9am, also beat Today, with 328,000 tuning in, according to preliminary overnight Oztam data in the main metro markets.

It also beat Nine’s Kerri-Anne in the same time slot, with the latter attracting only 164,000 viewers during the Anzac Day public holiday.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

John Grono 27 Apr 10

I just vomited into the bowl that they used for his haircut.

Anonymous 27 Apr 10

At least he can sing live!! He is so cute

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Bieber fever gives Seven breakfast and morning wins

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