Big Red Group selects We Are Different to lead RedBalloon, Adrenaline’s PR work

December 6, 2021 4:02

One of Australia’s largest experience marketplace, Big Red Group, has appointed earned-first creative agency, We Are Different, to lead its PR nationally.

Different will manage creative campaigns, media relations and influencer activity for the Group’s RedBalloon and Adrenaline brands – helping drive awareness and conversion across the busy Christmas shopping period and beyond.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics