Big Red joins Target roster, spelling danger for Campaign Palace

Ted Horton’s agency Big Red has been added to the roster for retailer Target in a move that signals further worries for struggling agency The Campaign Palace.

Lynn Semjaniv, Target Australia Corporate Affairs Manager told Mumbrella: “We are always utilising the skills of different partners for different areas of the business. The Campaign Palace and Big Red are just two of many suppliers we use in marketing.”

It is the first time that Big Red has been publicly named as being involved in Target’s marketing. Target is owned by Wesfarmers, which also owns Coles.

Semjaniv said:  “Big Red have previously worked with other Wesfarmers businesses and Target has recently utilised their marketing services for the first time.”  

Big Red was added to the Coles roster in April last year, working alongside DDB. After a few months, DDB was dropped from the roster with more work being done in-house and led by Big Red.

Horton’s reputation is built around his ability to swiftly create effective advertising on relatively low budgets. Other Big Red accounts include former Campaign Palace client Westpac and Jetstar.

The Campaign Palace has had a disastrous year including the loss of Bonds, Westpac and Domino’s pizza. Its remaining major client is Panasonic which it won just under three years ago.


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