The Big Smoke acquires satire site Friday Mash

Online news outlet The Big Smoke has made its first acquisition with satire publisher Friday Mash.

Friday Mash will now form part of The Big Smoke’s publishing network, furthering its aim of incorporating satire and opinion into its current affairs coverage.

The Big Smoke's US website

The Big Smoke’s US website

Alexandra Tselios, publisher and founder of The Big Smoke and Tselios Media Group, says: “I am thrilled about this acquisition, which for me is about a long-term strategy around building an even stronger brand together as we continue to establish our mark in both Australian and US territories.

Alexandra Tselios

Tselios: “This acquisition is about a long-term strategy around building a stronger brand”

“All three directors of Friday Mash bring such value to the table, and I look forward to overseeing both content and commercial developments with them.”

Publisher and founder of Friday Mash, Alisdair Blackman, is also excited about the opportunities tied to the acquisition.

“This acquisition marks a seismic change in the content landscape in Australia,” he says. “No one is presently taking a compelling, blended approach to commentary and public opinion, and leveraging the value of good humour and cartoons.”friday mash home page screen shot

Blackman hopes that the merger will bring the company into a new era of innovation in content which will particularly benefit the company’s brand partnerships.

“Advertisers are bored with the limited innovation in publishing and the lacklustre results from their campaigns. The Big Smoke represents a singular destination for free-thinkers, opinion leaders and brands to interact; all underpinned by honest, no bulls#*t openness and transparency,” says Alisdair Blackman.

The Big Smoke’s latest commercial developments include a joint-venture with data company Invigor Group and a new student mentoring program.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.