Big Space Agency’s first national launch for rebranded Selfwealth

Investment platform Selfwealth has launched its first national brand campaign since its May rebrand, via Big Space Agency.

The new campaign introduces a new brand song ‘Growin’ to the moon’, which features in the campaign TVC directed by MightyNice, with supporting executions across OOH and digital.

The creative features a suite of updated visuals that represent Selfwealth’s new brand logo and tagline, Grow You Good Thing. These visuals depict a series of larger than life characters that are picture doing everyday tasks while using the Selfwealth app, set against the backdrop of well-known Australian landscapes.

The characters star in the 30-second spot set to the mew brand song and are already being rolled out across outdoor billboards and trams across Australia.

Following the platform’s rebrand, the campaign features updated messaging that follows the transition of Selfwealth from a transactional brand built on low-cost trade, repositioning it as an investment platform known for giving Australians the confidence to take control of their own wealth creation.

Selfwealth GM of marketing, Jarrod Purchase, said: “Financial investment opportunities are no longer bound by institutional constraints and there’s an opportunity for the average Australian to seek their own financial freedom, whatever that means to them. To get ahead you must have the confidence to take control of your own wealth creation journey.”

Big Space executive director of brand, Kieran Antill, added: “Selfwealth has historically had massive success taking on the banks with low-cost, CHESS-sponsored trades. But the market is becoming increasingly competitive and our aim is to support Selfwealth’s ongoing growth by complementing these foundations with an emotional proposition that connects with their customers.”

“In our latest work for Selfwealth, we showcase how the platform can provide Australians with the opportunity and confidence to take control of their own wealth creation journey by offering trading across more markets than any other investment platform.”

Big Space has also created a new Selfwealth brand design system that informs marketing through to internal branding and product development. Internal support includes a video launch, employee assets, and an on-boarding package.


Client: Selfwealth
CEO: Cath Whitaker
GM Marketing: Jarrod Purchase
Chief Product Officer: Josh Sprague

Brand Agency: Big Space Agency (part of the Ne-Lo Group)
Executive Director, Brand: Kieran Antill
Managing Director: Ross Hastings
Digital Design: Lex Koen
Content Strategy: Alison Jones
Film Production: Meredyth Judd
Marketing Strategy: Kirsten Craven
Copywriter: Michael Dawson & Meagan Faryna
Customer Insights and Employee Engagement: Ne-Lo Consulting
Managing Director: Ross Hastings
Research Consultant: Shane Duggan

Production Company: Mighty Nice
Director: Darren Price
DOP: Simon Higgins
Executive Producer: Tina Braham
Producer: Chloe Marshall
Head of Studio: Ben Seager
Storyboards: Leanne Lee
Designs: Alea Trinajstic, Wendy Lu & Bonnie Forsyth
Animation: Alea Trinajstic, Wendy Lu, Jarrod Prince, Darcy Woodbridge, Amy Charlick,
Bonnie Forsyth, Alex Dray & Tessa Eden
Colourist: Summer Agnew
Compositors: Gary Fouchy, Chris Zwar, Jamie Hoy & Mike Lomas
Print: Alea Trinajstic, Wendy Lu, Tessa Eden, Gary Fouchy & Bonnie Forsyth

Media: Ryval Media

Music and Sound: Sonar Music


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