Big W says there’s ‘no home like yours’ in latest TV ad

Discount retail store Big W has launched its latest campaign promoting its new homewares range.

Created by M&C Saatchi the television commercial features a woman walking through her house as it begins to fill itself with Big W stock.

Kristen Linders, general manager of marketing at Big W, said in a statement: “As a key destination for home, this latest curation focuses on colour tones to complement many on trend household interiors.

“This season it’s all about paring back colours and creating a more decadent feel with softer, and more diverse textures. Think faux fur and faux velvet to plush blankets and linen in the latest colours and tones – all at affordable price points starting from just $5.”

The campaign will roll across digital, radio, out-of-home and social media.


  • BIG W
  • General Manager, Marketing – Kristen Linders
  • Head of Brand & Universe Marketing – Carly Bowra
  • Marketing Manager – Melanie McPherson
  • PR Manager – Michelle Bartolo
  • Creative Agency: M&C Saatchi
  • Executive Creative Director – Cam Blackley
  • Creative Directors – Brendan Donnelly & Guy Futcher
  • Senior Creative Team – Leandro Pereira & Paul Lo Russo
  • Group Head – Kura Tyerman-Mikhail
  • Senior Account Director – Ylenia Marinos
  • Project director – James Steer
  • TV producer – Lill Schroeder
  • Senior Strategist – Laura Kinzett
  • Planner – Isabelle Zacharia
  • Jennifer Edwards – Account Manager
  • Media Agency: Carat
  • Client Lead – Scott McCaffery
  • Client DIrector – Katie Stuart
  • Strategy Director – Jess Potter
  • Strategy Manager – Sam Parrott
  • PR Agency: PPR
  • Director of Marketing and Communications – Annike Morgan
  • Account Director – Jessica Dunn

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