Big W says there’s ‘no home like yours’ in latest TV ad
Discount retail store Big W has launched its latest campaign promoting its new homewares range.
Created by M&C Saatchi the television commercial features a woman walking through her house as it begins to fill itself with Big W stock.
Kristen Linders, general manager of marketing at Big W, said in a statement: “As a key destination for home, this latest curation focuses on colour tones to complement many on trend household interiors.
“This season it’s all about paring back colours and creating a more decadent feel with softer, and more diverse textures. Think faux fur and faux velvet to plush blankets and linen in the latest colours and tones – all at affordable price points starting from just $5.”
The campaign will roll across digital, radio, out-of-home and social media.
Credits:
- BIG W
- General Manager, Marketing – Kristen Linders
- Head of Brand & Universe Marketing – Carly Bowra
- Marketing Manager – Melanie McPherson
- PR Manager – Michelle Bartolo
- Creative Agency: M&C Saatchi
- Executive Creative Director – Cam Blackley
- Creative Directors – Brendan Donnelly & Guy Futcher
- Senior Creative Team – Leandro Pereira & Paul Lo Russo
- Group Head – Kura Tyerman-Mikhail
- Senior Account Director – Ylenia Marinos
- Project director – James Steer
- TV producer – Lill Schroeder
- Senior Strategist – Laura Kinzett
- Planner – Isabelle Zacharia
- Jennifer Edwards – Account Manager
- Media Agency: Carat
- Client Lead – Scott McCaffery
- Client DIrector – Katie Stuart
- Strategy Director – Jess Potter
- Strategy Manager – Sam Parrott
- PR Agency: PPR
- Director of Marketing and Communications – Annike Morgan
- Account Director – Jessica Dunn
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