Big W showcases its high-quality, low-value products in latest ad

February 11, 2022 9:02

Big W has launched its latest campaign via its creative agency M&C Saatchi, launching its ‘Value Every Day’ program.

The campaign showcases Big W’s products, positioning them as high value for low prices.

The 30-second spot sees a montage of people using Big W products from tongs to frying pans to children’s toys.

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Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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1 COMMENTS

Hmm... ? 13 Feb 22

Got to get me some of those “low-value products” the headline refers to..

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