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Big W showcases its high-quality, low-value products in latest ad

Big W has launched its latest campaign via its creative agency M&C Saatchi, launching its ‘Value Every Day’ program.

The campaign showcases Big W’s products, positioning them as high value for low prices.

The 30-second spot sees a montage of people using Big W products from tongs to frying pans to children’s toys.

Big W general manager marketing Kristen Linders said: “At Big W, value is about affordable quality that passes the everyday life test​. Every day is full of moments to value. We know that now, more than ever, our consumers are looking for retailers to deliver affordable products that they trust. A great price is one thing, but if you need to replace the product a week later the value no longer stacks up. We are helping more Australians discover the great value products at Big W that stand up to everyday family life.”

The campaign is on TV, out-of-home (OOH), Radio, OLV Podcasts, Live Reads, Digital Display, in-store, social, PR, influencer marketing and owned channels.

Credits:

Client – BIG W

Kristen Linders: General Manager, Marketing
Claire West: Head of Marketing, brand and strategy
Sabrina Douglas: Senior Marketing Manager
Claudine Laycock: Assistant Marketing Manager

Creative Agency: M&C Saatchi Sydney

Production: Blue Dot and M&C Saatchi Sydney

PR Agency: Red Havas

Media: Carat, Woolies X

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