Big W tweaks ‘This is the house that Jack built’ rhyme for Back to School campaign

Big W has been promoting its Back to School sale with an ad created by Saatchi & Saatchi with narration playing on the childhood rhyme ‘This is the house that Jack built..’

The campaign, which is running in a  30 second execution as well as three 15-second spots, sees children using items for school while narration explains them and where they were bought in a version of the ‘This is the house that Jack built’ rhyme.

https://www.youtube.com/watch?v=gVnGGTaJg3Q

https://www.youtube.com/watch?v=GFYgd1Jcy38

https://www.youtube.com/watch?v=m8kSbOHp_bU

https://www.youtube.com/watch?v=GWfug5qy6ss

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics ad Back to school BIG W Campaign creative education Saatchi & Saatchi school

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