Big W warns parents to prepare for toy sale in ad featuring kid villains

Miranda Ward

June 18, 2014 11:40

Big W is gearing up for its toy sale, launching a campaign pastiching villains from James Bond style movies.

Created by Saatchi & Saatchi, the campaign features a number of children preparing to dominate parents with the toy sale during which “no one will escape” and they will “pay the lowest prices”.

Complete with eye-patch wearing villains, and the super villain patting a cat, the campaign aims to set up Big W’s sale as the biggest in the country, pitting itself against Target which also runs a toy sale over the June/July period.

https://www.youtube.com/watch?v=Mpi37oXcM2s

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.