Big Wednesday for Sunrise in TV ratings

Tim Burrowes

September 2, 2010 9:36

Seven’s morning show Sunrise opened up one its biggest leads of the year on Nine’s Today on Wednesday. Sunrise averaged 424,000 metro viewers to Today’s 314,000 – a margin of 110,000.

According to preliminary overnight ratings from OzTam, Sunrise won in all of the five major cities, including the traditional Today heartland of Melbourne.

Meanwhile, in prime time, the third outing of The X Factor rated 1.332m for Seven – better than Monday’s 1.186m but behind Tuesday’s 1.482m.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

Questionable 2 Sep 10

This blog is turning into a love fest for Seven. What about the other networks… Surely they’re doing something positive …

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ANON333 2 Sep 10

Like?

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alex smith 2 Sep 10

#questionable – Surely Mumbrella are merely reporting the viewing figures….this is hardly bias when all they are doing is reporting the facts? This doesnt mean that the other networks aren’t doing anything positive….it just means not as many people are watching them!

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