Bisolvon, the Boehringer Ingelheim cough medicine brand, has launched a YouTube video showing people’s reactions when they are coughed on by a stranger.
The “I hate people coughing on my head” campaign, which includes a Facebook page and the release of new research, has been created to coincide with the cold and flu season.
The video has been created off the back of Bisolvon-commissioned research by McCrindle Research, which found that 87 per cent of people surveyed said that they had experienced someone coughing on them “without covering their mouth or turning away”, while 86 per cent said a chesty cough in a public place is much worse than a burp or belch.
In other findings, 54 per cent rated an uncontrolled cough as “extremely or very annoying” and rated poor cough etiquette to be on par with inconsiderate smokers and people who leave their chewing gum behind.
(October 22 2011 update: Concerns have been raised by the ABC’s Media Watch about the quality of research carried out by McCrindle research)
Palin Communications led the campaign strategy and PR, with a new TV ad created by Renard to be launched next month.
The YouTube video was created by Hive. Palin confirmed that the people shown being coughed on in the video were not actors, but were consumers who agreed to sign release forms after they were informed they had been filmed as part of the campaign.