Black Friday overtakes Boxing Day as top shopping event of the year

October 4, 2024 10:21

Black Friday has surged past Boxing Day as Australia’s top retail event, according to new research from Future Publishing Australia, Mumbrella can reveal.

The remarkable shift in consumer behaviour comes as 50% of Aussies plan to participate in the Black Friday and Cyber Monday deals, compared to only 32% for Boxing Day sales.

This is according to Future Publishing Australia’s inaugural Consumer Confidence Report, and ahead of the holiday retail period, hopes to encourage retailers to capture the eyes of undecided shoppers.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

black friday Black Friday sales Boxing Day boxing day sales Chris Ferguson Christmas Consumer Confidence Report Cyber Monday Future Publishing Australia retail shopping