Black Sheep Advertising rebrands under new ownership

November 1, 2024 9:00

Adelaide-based Black Sheep Advertising has come under new ownership and has used the evolutionary moment to rebrand – complete with a new name.

Unveiled on Friday morning, the agency, now named SAUCE: The Creative Agency, is said to affirm the agency’s commitment to create work that is “powerful, simple, beautiful”.

Founder and previous owner, Andrew Millar, has moved into a new role of director of brand strategy.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.