Bleached coral goes outdoor in campaign for An Inconvenient Sequel

Media agency MEC has created an out of home campaign for the release of Al Gore’s latest climate change movie, An Inconvenient Sequel, featuring a diorama of a bleached reef beneath lapping waves.

The sign at Flinders Street station is part of a broader national campaign

The double sided panel promoting the Paramount movie uses LED lights to give the impression of an underwater effect and uses a 3D printed reef to show the impact of global warming on the Great Barrier Reef.

The campaign is running through AdShel’s Immerse platform at Flinders Street station in Melbourne and focuses on the single 3D panel which will be supported by a national campaign across other Adshel sites featuring traditional outdoor executions.

The installation aims to drive word of mouth promotion for the movie through people seeing the bleached coral panel at the station.

MEC group business director Sarah Hunter said the design was also aimed at generating social media conversation.

“Adshel Immerse was the perfect way to communicate how the effects of climate change – addressed in the film – are affecting us in our very own backyard. We’re very pleased with the result so far,” Hunter said.


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