Bleached coral goes outdoor in campaign for An Inconvenient Sequel

August 4, 2017 7:46

Media agency MEC has created an out of home campaign for the release of Al Gore’s latest climate change movie, An Inconvenient Sequel, featuring a diorama of a bleached reef beneath lapping waves.

The sign at Flinders Street station is part of a broader national campaign

The double sided panel promoting the Paramount movie uses LED lights to give the impression of an underwater effect and uses a 3D printed reef to show the impact of global warming on the Great Barrier Reef.

The campaign is running through AdShel’s Immerse platform at Flinders Street station in Melbourne and focuses on the single 3D panel which will be supported by a national campaign across other Adshel sites featuring traditional outdoor executions.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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