F.Y.I.

Blended Digital appoints commercial director as two new clients join roster

Blended Digital has appointed Andrew Pink as commercial director.

The announcement:

Blended Digital today announced the appointment of Andrew Pink as Commercial Director.

Adam Crow, CEO and Co-Founder, Blended Digital, comments: “Andrew joins Blended Digital at a pivotal time.

“Over the past two years, we have built a strong roster of commercial and not-for-profit clients, established Melbourne and Sydney offices and grown our international reach.

“Andrew is a first class addition to the team and we look forward to working with him to drive even more success for Blended. He brings with him a wealth of commercial experience, as well as formidable understanding in the CRM and one-to-one digital communications space.”

Andrew Pink joins the business from Camptoo having held senior leadership positions at TruRating, Global Red, OgilvyOne and Y&R Wunderman.

Andrew comments: “Blended Digital have an impressive track record for simplifying marketing technology and driving tangible business results.

“I am excited to join this impressive team and bring my expertise and knowledge to develop this already successful business further.”

Andrew joins Blended as the business adds two new clients to its growing roster in the past month – Carbar Australia and Ryco Filters.

Blended Digital’s extensive client portfolio includes ANZ bank, Toyota, Sensis, Victorian Government, Lion Beverages, Greenpeace East Asia, Beyond Blue and YMCA.

Damon McMillan, Chief Marketing Technologist and Co-Founder says: “Our simple purpose is to help our partners gain commercial advantage through innovation and marketing technology.

“As a digital first approach becomes the new business norm, we look forward to helping our client partners transform faster, harness technology and amplify outcomes – whilst enabling incredible customer experiences at scale.”

Source: They media release

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