News

The Block achieves largest audience since 2014, with 2.462m tuning in for winner announcement

The final moments of Nine’s The Block attracted 2.462m metro viewers, making it the biggest winner announcement since The Block’s 2014 Glasshouse series.

While OzTAM’s overnight preliminary metro ratings show the announcement – which saw Melbourne couple Josh Barker and Elyse Knowles win the series after selling their property to comedian and radio personality Dave Hughes – had 2.255m, Nine’s time adjusted figures reveal a higher audience as the show finished later than programmed.

Barker and Knowles’ house was sold to KiisFM’s Dave Hughes for $3.067m

The result was slightly up on last year’s winner announcement, which saw 2.104m tune in to see young Queenslanders Will Bethune and Karlie Cicero take out the prize.

This year, The Block’s final full show swelled to 1.990m metro viewers according to the adjusted numbers up more than 200,000 from last year’s finale. OzTAM had the numbers at 1.9476m.

The show also topped the key advertising demographics – 16-39, 18-49, and 25-54.

Time adjusted numbers reported 60 Minutes had a metro audience of 1.058m as opposed to OzTAM’s overnight preliminary figures, which recorded an average audience of 1.457m.

Nine News Sunday was the only other show which attracted more than 1m last night, with 1.021m tuning in at 6pm.

Meanwhile Seven News was the channel’s top-rated program with 922,000 viewers across the metro markets at 6pm.

Competing against The Block was Seven’s Sunday Night, which managed 568,000 metro viewers and Ten’s Bull, averaging 213,000 metro viewers.

Running at the same time as Nine’s 60 Minutes was Seven’s Star Wars: Episode IV – A New Hope, which averaged 461,000 metro viewers. Ten’s NCIS, which also ran at the same time captured 207,000 metro viewers.

It was a successful night for ABC with Doc Martin attracting 933,000 metro viewers and The Doctor Blake Mysteries – which will appear on Seven next year – managing 902,000.

According to the average audience shares, Nine managed 35.3%, almost 20 percentage points ahead of its nearest competitor Seven.

Seven’s share was 16.3%, just ahead of ABC’s 16.1%. Meanwhile Ten’s share was just 5.7% and SBS finished the night with a share of 4.3%.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.