F.Y.I.

BLOKE moves digital publishing in house

Sydney creative agency BLOKE has moved digital publishing in house with the creation of an interactive eMag for real estate conference AREC14.

The release:

BLOKE has recently brought digital publishing in-house to bolster their ongoing relationship with McGrath Estate Agents, as part of the Direct Marketing campaign to drive registration for AREC14.  Australia’s premier Real Estate Conference, AREC14 gathers the top real estate and motivational speakers for the first weekend of June on the Gold Coast.

BLOKE designed and built an interactive eMag with in-depth background on speakers, videos, schedules and links to relevant articles and suppliers.

Designed in the innovative new format behind magazines like Fast Company, GQ and The New Yorker, the eMag allows easy content navigation and slick control features.

“We believe these forms of digital publishing will become the norm at events and conferences in the near future,” said Mike O’Rourke, BLOKE’s Creative Partner. “The applications for this type of digital publishing are endless and we are seeing more and more of our clients tapping into the cross platform potential through annual reports, sales brochures, ­infographics and subscription based offerings.”

A video preview of the eMag can be viewed here:  https://vimeo.com/96540550

You can download the AREC14 eMag on the App store
https://itunes.apple.com/au/app/arec/id848875880?mt=8

Source: Left Hand Presents

 

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