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Bloke suggests a McGuigan is the wine for all occasions in new campaign

McGuigan Wines has launched the first campaign from Bloke which sees the wine company position itself as the quality wine to take to any occasion.

The first work from Sydney creative agency Bloke since the agency won the account in November last year is centred on the tagline ‘Bring a McGuigan’ with a number of TV ads suggesting the wine is perfect for whatever occassion for whatever impression you’re wanting to make.

“The alliteration will definitely help brand recall,” said Mike O’Rourke, creative partner at Bloke. “But it also positions McGuigan wines as the bench mark for quality and taps into a need for social acceptance.”

McGuigan Romance from THE BLOKE ARCHIVE on Vimeo.

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